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Ayma Concept

The House of Ayma

Ayma is an Argentine luxury house specialized in the creation of signature textiles, fragrances, and design objects with the finest and most sophisticated craftsmanship.

It emerged from an unprecedented 20-year venture to rescue ancestral crafts, as well as a painstaking search for exquisite native materials.

Based in Buenos Aires and Patagonia, Ayma is a symbol of Argentine design and culture, its heritage, and its valuable legacy.

The passion of creating the luxury of the South of the world

Ayma was born from the dream of creating an emblematic luxury brand from the South of the world, highlighting the value of the poncho and Argentine design.

The recovery of historic ateliers such as the Masion Borel weaving mill in Buenos Aires (1894) and the Taller Torresin (1920) in Patagonia are part of this work.

To feel an Ayma piece is to feel time on your skin.

A garment that comes from the depths of civilization and offers a touch of timeless elegance.

The true embrace of time.